FOUNDER CAPITAL RAISING — FEE STRUCTURE
For Operating Businesses (Non-Property)
Capital raising is not a transactional activity — it is a structured, high-stakes process that requires strategic preparation, disciplined execution, credible positioning, and absolute alignment between founders, investors, and advisers.
We work exclusively with operating businesses that are serious about building institutional-grade investor readiness: clarity of strategy, robust financial logic, credible governance, investable narrative, and a realistic execution plan for deployment of capital and return generation.
Our engagement model reflects this reality. Fees are structured to align incentives, reward execution, and ensure that both parties are fully committed to building a fundable business rather than simply “running a raise.” We do not participate in speculative mandates, unfunded concepts, or situations where founders are unwilling to invest in the quality, discipline, and preparation required to attract serious capital.
This framework exists to protect founder outcomes, investor confidence, and long-term reputation on both sides of the table.
HOW WE ENGAGE WITH FOUNDERS
Raising capital successfully is not about documents, introductions, or momentum alone. It is about building a fundable business proposition that aligns strategy, financial logic, credibility, governance, and execution in a way that institutional capital can trust.
Our work with founders typically operates across three integrated dimensions:
1. Build — Investor Narrative and Positioning
We work directly with founders to shape the strategic narrative, investment logic, and positioning of the business. This includes clarifying the commercial story, aligning financial assumptions with investor expectations, stress-testing credibility, and ensuring that the opportunity can be articulated with clarity and conviction. The objective is not simply to “create a deck,” but to construct an investor-grade investment case that stands up to scrutiny.
2. Prepare — Investor Readiness and Execution Discipline
Capital raises succeed or fail based on the quality of preparation behind the scenes. We support founders in building institutional-grade readiness: data room structure, financial logic integrity, governance positioning, Q&A preparedness, process discipline, and realistic deployment planning. This ensures founders enter investor conversations with confidence, control, and professional credibility.
3. Execute — Capital Strategy, Investor Access and Transaction Support
Where appropriate, we actively support founders through the capital execution phase. This may include refining capital structure strategy, targeting appropriate investor profiles, facilitating warm introductions where aligned, managing sequencing and momentum across investor conversations, and supporting negotiation and closing dynamics through to completion.
The objective is not activity for its own sake, but disciplined progression toward securing aligned capital on commercially sound terms, while protecting long-term reputation, relationships, and enterprise value.
In suitable engagements, this includes direct involvement in originating investor conversations and supporting capital placement through to completion.
Across all engagements, we operate selectively and work only with founders who are serious about building investable businesses, operating with discipline, and committing the time and effort required to attract serious capital.
STRUCTURED SERVICES (TRANSPARENT PRICING)
The following services operate on a structured, transparent fee basis and are suitable for founders seeking clearly defined outcomes and scope.
These engagements are designed to support investor readiness, positioning, and strategic clarity. They are not transactional services and require meaningful founder engagement, preparation, and commitment.
YourdeckDNA™
Investor Narrative & Deck Strategy Advisory-
Strategic narrative development and messaging clarity
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Investment logic alignment and credibility stress-testing
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Structural flow and content architecture of the deck
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Founder coaching on articulation and investor communication
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Guidance for external design execution (design delivery not included)
This service is suitable for founders who already have a credible business and are preparing to engage investors seriously, typically seeking capital raises from £100,000 upward with no upper limit.
Capital Catalyst™
Investor Readiness System (Self-Directed)-
Access to the full Capital Catalyst™ module library
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Full access to the Helix Library™ of templates, guides, and investor resources
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Structured learning across capital strategy, investor psychology, financial logic, governance, and execution readiness
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Optional light-touch advisory support (defined boundaries)
Capital Catalyst™ is suited to founders who wish to build long-term capital literacy and prepare themselves systematically for future raises.
Strategic Advisory
Founder & Business Advisory Support-
Ongoing advisory retainers, or
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Selective short-form advisory engagements where appropriate
Scope, cadence, and commercial terms are agreed based on the nature of the engagement and required level of involvement.
STRATEGIC CAPITAL MANDATES (BY QUALIFICATION ONLY)
Certain engagements require a fully integrated strategic capital mandate rather than a discrete service or advisory engagement due to their complexity, scale, and execution risk.
These mandates typically apply where the opportunity is complex, capital requirements are material, execution risk is elevated, or the founder requires end-to-end strategic involvement.
A Strategic Capital Mandate may include, but is not limited to:
- Capital strategy design and structuring
- Investment narrative positioning and material development
- Investor readiness infrastructure and execution discipline
- Targeted investor engagement and warm introductions where aligned
- Momentum management, negotiation positioning, and transaction support
- Ongoing founder advisory through high-pressure decision phases
- Strategic support on complex property-related considerations where relevant, including acquisition structuring, negotiation dynamics, capital stack alignment, and risk evaluation
These engagements operate as senior advisory partnerships rather than transactional services. Scope, level of involvement, duration, and commercial terms are agreed following an initial strategic scoping discussion and mutual qualification.
We engage selectively and reserve these mandates for situations where there is strong strategic alignment, credible execution potential, and a shared commitment to operating at institutional standard.