About

Learn more about Tom Lutrell the UK’s No.1 PropTech Fundraising Coach

Tom Luttrell

A 33-Year Journey

My journey began over 33 years ago with a simple obsession: to understand how money, business, and property really work. I was young, ambitious, and determined to master the mechanics behind wealth creation — not in theory, but in the real world.

After a year travelling, I trained as a Financial Adviser. What started as a career quickly became a calling. Helping people grow, protect, and structure their wealth wasn’t just about numbers — it was about decisions, confidence, and long-term thinking.

For the next 13 years, I thrived in corporate advisory, working closely with business owners and entrepreneurs. During that time, I developed deep expertise across strategy, leadership, sales, and marketing, advising founders, CEOs, professional athletes, media personalities, medical professionals, and high-profile individuals across multiple sectors.

But advisory work at that level is rarely just technical. I found myself stepping in during divorces, family business disputes, and moments of real crisis — where money, power, and emotion collide. I worked alongside leading lawyers, helping mediate complex financial settlements and guide families through situations that could easily have fractured relationships permanently.

Over the years, I’ve worn many hats: advisor, strategist, mediator, confidant — and occasionally even an agony aunt. Experience teaches you that success leaves clues, but resilience leaves wisdom.

One of my defining professional chapters was helping build a global financial services business from the ground up. What began with four people in a small serviced office grew into an organisation of 2,300 staff across 81 offices worldwide, achieving a £232 million market capitalisation on the London Stock Exchange (equivalent to roughly £500 million today).

In 2002, I co-founded an overseas property development business. By 2008, we were operating across four continents, with land holdings exceeding $400 million and a gross development value of $1.6 billion. Along the way, I negotiated directly with heads of state, political leaders, and senior decision-makers across multiple countries.

During this period, I also secured sponsorship agreements with elite sporting figures, including Zara Phillips and England rugby captain Martin Johnson, alongside leading names from international rugby, cricket, and equestrian sport — experiences that reinforced the importance of brand, trust, and alignment at the highest levels.

I later took the stage at Tony Robbins’ Financial Mastery event in Hawaii, sharing investment insights with a UK audience of entrepreneurs and investors — a defining moment that reflected decades of experience distilled into practical guidance.

Following that, I was invited to present property development strategies at the Waldorf Astoria in New York, speaking to major U.S. pension funds representing more than $3 trillion in capital.

Today, everything I do draws from that journey. I work with founder-led businesses that want clarity, confidence, and capital — helping them position themselves properly, think strategically, and engage investors from a place of strength rather than hope.

Oli

Tech entrepreneur and founder — proud to be coaching this journey.

Jo

Personal Assistant (PA)

John

Financier & Capital Partner, Appella Commercial Finance

My Philosphy is Simple

I help my clients get ready to raise, reach peak success – without burnout, using a system that balances productivity & personal well-being. My philosophy is really quite simple…

Maximise your potential in every area

The goal is to Maximise your potential in every area —Family, business, wealth, health, and personal confidence

Achieve financial security

Achieve financial security fast so you have the freedom to live life on your terms.

Give back when you can

Success is sweeter when shared. Be kind

Commitment to Family Life

Tom dedicates  his time to his family, personal life, and passions, ensuring he remains grounded while achieving high-level success in other areas of life.

Proven Methods for Anyone

Tom has demonstrated that anyone can implement this system and achieve similar results, making success more accessible than ever.

Testimonials

What Others Say:

"Tom is a joy to work with. He understands business on a deep, strategic level — and his experience in property and financial services was invaluable in shaping our story and positioning our investment opportunity. We hit our target in 2024 and we are now closing the round in 2025 with Tom’s support. He has a real gift for pulling out what matters most. It’s clear he knows his stuff."

Andrew Smith Chairman Liquidity 4 Life

"As a commercial law specialist, I’ve worked with many business owners raising capital. Last year, Tom introduced a client he had just supported with a new pitch deck. The quality was outstanding — clear, compelling, and investor-ready. Together, we presented it to our US contacts, and within three weeks, we had agreed terms on a $10 million raise. I highly recommend Tom — he delivers."

Steve O’Gram Commercial Law Specialist

“As the founder of a B2B networking business, I’m often asked for guidance — but last year, I needed support myself as I looked to reshape my business and prepare for a fundraise. Tom’s expertise was invaluable. He helped sharpen my strategy, refine my scale-up plans, and stress-test the numbers. He did a fantastic job, and I now confidently recommend him to my clients.”

Tracey Currell Founder and CEO IntroBiz

"Most of my property funding is organised through our brokers but last year we had a major challenge which nearly spelled disaster. Our Investor for our Croydon project pulled out 4 days before completion and it left us with an £18.4m black hole. Luckily our broker knew Tom well, we all spoke, we gave Tom the challenge and the information he needed and to my amazement he had the funds secured and proof of funds within 3 working days. He gets the job done and fast. I would recommend him to anyone."

Billy Property Developer
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